| Management Challenges |
Arcot developed software for the Visa Payer Authentication
Service (VPAS). VPAS combats online payment card fraud,
and all banks, merchants, and third party service providers
involved in credit card processing over the Internet must
have VPAS compliant software to process transactions correctly.
Initial efforts to sell Arcot’s solution were less
than successful. Arcot turned to Weinstein to increase
sales and set product strategy. |
| Solutions Delivered |
Weinstein developed product and marketing strategies,
including competitive feature sets and product roadmaps,
wrote white papers, quantified customer value proposition
to create pricing strategy, and named the product suite
(“TransFort”). Weinstein also created strategies
and led projects that established marketing and distribution
relationships, vital to global market penetration. |
| Results Achieved |
Over 3,100 financial institutions, 10,000 online retailers,
and 300 million consumers worldwide will be enabled with
Arcot’s TransFort software during VPAS’ global
roll out. Arcot has become a preferred vendor for VPAS
compliant software. |
Service
Description: Improving Product Performance