You have just received sales and
performance reports that are disappointing; demand is well below
plan. People both inside and outside of the business are questioning
product pricing, quality and costs; marketing support and branding;
and the performance of resellers and brokers. Vendors knock on your
door, offering changes in business practices that you’re not
sure you need. And your boss wants to know: Did we make a mistake
entering or expanding our presence in this market, or do we need
to fix execution problems? How are you going to answer these questions
and improve performance?
Weinstein improves product and service performance.
Weinstein assesses the markets you compete in (size, segmentation,
consumption, and competitor trends); product performance and profitability;
and customer purchase behavior and satisfaction levels. Sales and
distribution capabilities and performance, as well as price levels,
are also considered. Weinstein’s improvement plans result
in new and improved pricing strategies, marketing alliances, competitive
features and functionality, and branding, as well as new products.
Study: Arcot Systems