New products are one of the best ways to grow a business. Leveraging brand franchises and operating infrastructures often improve market share and drive profitability. New products, however, often present a high reward, high-risk dilemma for businesses. If one key element of a new product launch is ill conceived, ignored, or poorly executed, then under-performance or failure is usually guaranteed, resulting in lost time, money, and opportunity. Does your staff have the expertise and experience with all aspects of launching successful new products?

Weinstein provides complete planning, design and implementation expertise for clients launching new products. Weinstein develops product, marketing, and pricing strategies, customer value propositions, development and operational plans, as well as closes key accounts. Weinstein’s record of success includes projects with financial services, enterprise software, and consumer packaged goods clients.

Case Study: First Data

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