New products are one of the best
ways to grow a business. Leveraging brand franchises and operating
infrastructures often improve market share and drive profitability.
New products, however, often present a high reward, high-risk dilemma
for businesses. If one key element of a new product launch is ill
conceived, ignored, or poorly executed, then under-performance or
failure is usually guaranteed, resulting in lost time, money, and
opportunity. Does your staff have the expertise and experience with
all aspects of launching successful new products?
Weinstein provides complete planning, design and
implementation expertise for clients launching new products. Weinstein
develops product, marketing, and pricing strategies, customer value
propositions, development and operational plans, as well as closes
key accounts. Weinstein’s record of success includes projects
with financial services, enterprise software, and consumer packaged
Study: First Data