Managers today need to keep an ever-watchful eye out for market opportunities and competitive threats. Entry or expansion options for markets or products/services need to be investigated and justified before resources are dedicated. Vexing questions concerning competitive threats or negative trends need to be addressed. An effective consultant must be able to quickly determine the competitive landscape and strategic implications. The consultant then must be able to tell clients what exact market opportunities are available for the taking and how, and/or what real threats exist and how to deal with them.

Weinstein Consulting prepares Market Opportunity Reports and Competitive Threat Reports for clients. They have conclusions, implications, recommendations, and fact bases executives need to position their business for future success. Weinstein carefully sets objectives, expectations and scope; validates hypotheses and preliminary findings; and clearly communicates the results.

Case Study: General Mills

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